Fathi Ghabbash
Senior Brand Designer & Visual Strategist · AI Creative Director
كبير مصممي العلامات التجارية واستراتيجي بصري · مدير إبداعي للذكاء الاصطناعي
Fourteen years of building brand systems for government bodies, universities and luxury houses. Structure first, then beauty: identities that hold on every screen, page and storefront.
Selected work
G by Huggables
Luxury fashion · e-commerce
Faris Jewelry
Five branches, one identity
Alaiban Tourism
Cinematic travel, Edinburgh
HYPE Hydrate
Campaign concepts, AI motion
ConceptCrust & Co.
Visual infrastructure for F&B
ConceptSTRUM
Concept fashion brand
ConceptRubea
Concept coffee brand
ConceptVERTOX
Concept perfume brand
Institutional & corporate
Annual reports, publications and identity systems for universities, government entities and companies across the GCC.
Gold Land JewelleryRetail identity
University of Ha'ilAnnual report
King Saud UniversityReports & publications
Ministry of Islamic Affairs, KSAInstitutional publications
Rwad Al-TaheelEditorial & print
Left Hub ContractingCorporate identity
Smart BookingDigital & print system
Knwz Al-Mamlakah for GoldExhibition & stationery
Baghdad Center for InstallmentsVisual identity
AI films
Cinematic pipelines with Midjourney, Adobe Firefly, Magnific, Higgsfield, Seedance, Runway and Kling, edited in Adobe Premiere Pro.
Motion
Every piece has its place.
A brand system works like a chessboard: sixty-four squares, thirty-two pieces and one set of rules. Scroll to set the board.
The opening move. Structure first, then beauty.
Execution clarity, at scale.
Clients say
A highly flexible and smooth collaboration. He showed great commitment to revisions and was incredibly responsive. I am beyond satisfied with the final result.
Alaiban Tourism & TravelUnited Kingdom
Exceptional creativity combined with a deep understanding of our vision. Delivered with speed, passion, and professionalism, consistently exceeding expectations across every project.
Faris JewelrySaudi Arabia
A masterclass in information architecture and institutional design. This case study perfectly transforms complex academic data and ministerial-grade layouts into a clean, flawless visual ecosystem.
King Saud UniversitySaudi Arabia
Quick answers
Who is Fathi Ghabbash?
Fathi Ghabbash is a Senior Brand Designer and Visual Strategist based in Dubai, United Arab Emirates, with more than 14 years of experience. Since 2012 he has worked through his creative practice, Vianto Design, building brand identities, visual systems and AI-driven campaigns for government entities, universities and luxury brands across the GCC, Europe and North America.
What does he specialise in?
Brand identity and visual systems, visual strategy and art direction, corporate identity, bilingual Arabic and English editorial design, digital brand experiences, brand guidelines and AI-assisted creative production.
Which brands and institutions has he worked with?
Selected work includes King Saud University, the University of Ha'il, the Ministry of Islamic Affairs in Saudi Arabia, Faris Jewelry, G by Huggables and Alaiban Tourism & Travel. Some client work is confidential and is not shown in full.
What results has his work delivered?
Examples include a 40% increase in e-commerce conversion for the fashion house G by Huggables, a single identity system across five Faris Jewelry branches in Saudi Arabia, and 3.5 times more itinerary page views for Alaiban Tourism. In total he has delivered more than 500 projects, a count that includes many single deliverables such as a logo, a poster or a social media post alongside complete brand projects, with over 300 five-star reviews.
Which AI tools does he use?
Midjourney, Adobe Firefly, Magnific, Flux, Higgsfield, Seedance, Runway and Kling for images and film, ChatGPT, Gemini and Claude for research and writing, and Adobe Premiere Pro for editing. Every AI output is art directed and finished by hand.
Is he available for a full-time role?
Yes. He is based in Dubai and open to full-time senior roles in the UAE in brand design, visual strategy, creative direction and AI-driven design leadership, and is available for immediate permanent placement.
Does he offer freelance design services through this website?
No. This website is a portfolio for employment and recruitment only. It does not sell, quote or book design services.
Which languages does he work in?
Arabic (native) and English (C2 level, EF SET certified), with elementary Turkish and Spanish. He specialises in bilingual Arabic and English typography and layouts.
How can employers contact him?
By email at info@fathighabbash.com, on WhatsApp Business at +971 50 116 1712, on LinkedIn, or through the contact form on this page.
Hiring a senior brand designer?
Open to full-time roles in the UAE: senior brand design, visual strategy, creative direction and AI-driven design leadership.