Brand Evolution & Digital Growth
Sector: Luxury Fashion
Role: Lead Brand & Digital Strategist
Key Metrics: +40% E-Commerce Sales Conversion
Execution: Re-engineered Web Architecture | Advanced SEO Authority
Elevating Heritage: Luxury Branding & Spatial Design
Sector: Luxury Gold & Jewelry Retail
Role: Lead Brand Designer & Identity Architect
Scope of Work: Holistic Brand Identity | Logo Architecture
Retail Spatial Graphics & Signage | Social Commerce Assets
Corporate Brand Collaterals
Mapping Destinations: Travel Branding & Experience Design
Sector: High-End Tourism & Luxury Travel Concierge
Role: Lead Brand Designer & Experience Architect
Scope of Work: Holistic Brand Identity | Heritage Typography & Identity Crests | Premium Travel Assets & Editorial Destination Catalogues
Fathi Ghabbash
Senior Brand Designer | Visual Strategist| AI CREATIVE DIRECTOR
I engineer robust design frameworks and high-end corporate communications. In my professional practice, I lead creative efforts to transform complex identity challenges into cohesive brand ecosystems. Beyond these core functions, I develop sophisticated visual infrastructures meant to drive sustainable global growth.
HYPE - Campaign Concepts
A series of high impact campaign visuals and cinematic motion content developed for HYPE Hydrate as a strategic visual systems showcase. This work was produced as a design exploration during a recruitment process, demonstrating how my visual methodology could elevate the brand’s identity. Leveraging an advanced workflow involving Midjourney, Adobe Firefly, Magnific, Higgsfield, and Seedance, I translated the brand’s energy into cohesive visual systems. This project showcases expertise in delivering premium branding across gym, retail, and digital formats. By focusing on high performance infrastructure, this work demonstrates how I transform complex challenges into bold, future ready assets.
Posters:
Videos:
I - Hype Fruit Orbit
II - Hype Max Energy
III - Hype On Moon
CRUST & CO.
Visual Infrastructure for F&B
As a Senior Brand Designer and Visual Strategist, I architected the CRUST & CO. visual ecosystem to redefine premium culinary branding. Leveraging my expertise in AI driven workflows, utilizing Adobe Firefly, Magnific AI, and Higgsfield, I engineered Scalable Design Systems that transcend traditional production. This project applies a structural, foundational approach to brand building, where taste and texture are translated into Luxury Brand Architecture. By treating culinary assets as core visual infrastructure, I deliver optimized, multi channel frameworks designed for modern, high growth F&B enterprises.
Posters:
Videos:
CRUST & CO. BURGER
Case Studies
A curated showcase of scalable brand ecosystems and high-end design systems built to drive structural growth.
Let us Build Your Next Design System
Open for full-time leadership roles and strategic brand design opportunities. Let us collaborate to engineer your brand visual authority. +971501161712
Important Notes
Vianto Design is a creative practice and professional identity I established in 2012, not a registered company. I operate as an independent freelance designer under this name.My body of work spans 14 years and includes projects of varying scope, from large-scale brand identity systems to smaller deliverables such as logo design, brochures, and design consultations.Many of the projects I showcase are self-directed concept work, created to demonstrate design thinking and system capability, and do not represent real companies. This approach also helps preserve the confidentiality of many actual client engagements, which cannot be publicly displayed.My freelance track record includes a substantial client base built through an established Arabic-language freelance platform, and my professional certifications are verifiable through Coursera and other accredited platforms. Full documentation is available upon request during the interview process.Disclaimer Note: www.fathighabbash.com is not intended for any commercial activity or sales. It exists solely to showcase a selection of my work, including both real client projects and self-directed concept work, as part of my personal design portfolio. My WhatsApp Business account +971501161712 is also not used for sales or commercial transactions. It exists solely for professional communication with agencies and companies regarding potential job opportunities.
